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February Birthstone Guide: Amethyst Meaning, Style & Modern Jewelry Trends

February is represented by the captivating amethyst, a gemstone celebrated for its rich purple hues and timeless symbolism. Known for centuries as a stone of clarity, peace, and protection, amethyst continues to shine as one of the most loved gemstones in fine jewelry. In 2026, amethyst is experiencing a fresh resurgence—appearing in modern designs that balance elegance with personal meaning.


Whether you’re shopping for a February birthday, Valentine’s Day gift, or custom jewelry piece, amethyst offers beauty with depth.


Gold necklace with Sagittarius symbol on purple velvet, surrounded by various purple gemstones in soft light.

What Does Amethyst Symbolize?

Amethyst has long been associated with:

  • Love and emotional balance

  • Strength and protection

  • Clarity and calmness

It has been treasured across cultures as a stone of inner peace and sincerity, making it a powerful and meaningful birthstone.


Asscher Cut Purple Amethyst 14k White Gold Band
$1,518.00
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10 x 10 mm Asscher Cut Light Purple Amethyst Stud Earrings In 14k Rose Gold
$2,277.00
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Amethyst Colors & Varieties

While most recognized for its deep violet color, amethyst ranges from soft lavender to intense royal purple. Darker stones are prized for their richness, while lighter tones offer a delicate, romantic look.


This variety makes amethyst incredibly versatile—suiting both bold statement pieces and minimalist designs.


14K Gold Amethyst Huggie Earrings
$797.00
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14K White Gold 7x5 mm Oval Natural Amethyst 7 1/4" Bracelet
$1,231.00
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Why Amethyst Is Trending in 2026

Amethyst is growing in popularity due to:

  • Increased interest in colorful gemstone jewelry

  • The return of vintage-inspired designs

  • Demand for meaningful, symbolic stones

  • Its durability for everyday wear

Paired with yellow gold, amethyst feels warm and regal. In white gold or platinum, it takes on a sleek, modern appearance.


How to Style Amethyst Jewelry

Amethyst transitions beautifully across styles:

  • Minimalist: A single amethyst pendant or slim band

  • Statement: A bold amethyst cocktail ring

  • Layered: Mixed with diamonds or other gemstones

  • Men’s Jewelry: Amethyst inlays in rings or cufflinks

Its purple tone adds a striking accent while remaining timeless.


10 x 10 mm Asscher Cut Purple Amethyst Stud Earrings In 14k Rose Gold
$2,277.00
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14K White Gold Natural Amethyst 7 1/4" Line Bracelet
$3,406.00
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Custom Amethyst Jewelry: A Personal Touch

Amethyst is a favorite choice for custom designs. Popular custom options include:

  • Birthstone rings

  • Engraved amethyst pendants

  • Stackable gemstone bands

  • Heirloom redesigns featuring amethyst


Customizing an amethyst piece allows you to create jewelry that reflects both style and sentiment.





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Darrell Heafner

2025-12-11

Awesome job and timing perfect to meet our needs! Very well done by Cory to help with this project for updating and re-working my wifes wedding set.

THE GRYPARIS FAMILY

2025-12-11

Great people Easy to work with On time Product is perfect

Priscilla Andrade

2025-11-23

Exceptional Craftsmanship and Service at J&M Jewelry! I am absolutely thrilled with the repair and service I received from J&M Jewelry in Houston for my diamond earrings! From start to finish, the entire experience was outstanding, demonstrating a level of professionalism and skill that is hard to find. First, the turnaround time was incredibly quick—far faster than I anticipated. More importantly, the quality of the work speaks for itself. They didn't just fix the issue; they elevated the quality of my earrings entirely. The jewelers installed new, secure ear posts which have made the earrings feel stronger and more comfortable than they ever were before. As a brilliant finishing touch, they also provided a professional cleaning. My diamonds are now sparkling with a renewed fire that genuinely makes them look brand new. The care and attention to detail J&M Jewelry provided shows that they truly value their customers and their craft. If you are looking for prompt, high-quality jewelry repair or restoration in the Houston area, I highly recommend J&M Jewelry. They went above and beyond, and I couldn't be happier with the results!

sayali pathak

2025-10-27

It is a pleasure and privilege to work with Cory and the team at J&M Jewelry. This team is laser-focused on making the jewelry-buying experience insightful and interesting. They are a truly customer-centric company that consistently drives innovation by constantly adding new features to enhance the user experience, which builds great trust with customers.

Rachael

2025-10-25

⭐️⭐️⭐️⭐️⭐️ I’ve purchased a few rings from J&M Jewelry now, and every single one has been absolutely beautiful! Recently, a couple of stones fell out of one of my rings, and they were amazing about getting it repaired quickly. The process was easy, the customer service was excellent, and honestly, the ring looks even prettier than when I first got it! I highly recommend J&M Jewelry — they truly stand behind their work and care about their customers.

Michael lewis

2025-10-22

The best quality jewelry and great prices

Karla Alarcon

2025-10-21

Fantastic service and beautiful jewelry! The staff at J&M Jewelry were incredibly helpful. They truly deliver on both great product and excellent customer service. Highly recommend!

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